Pilipinas Shell Advance and Shell Rimula welcomes Award-winning Actor Coco Martin as its newest Brand Ambassador

As Shell Advance’s and Shell Rimula’s newest brand ambassador, Coco Martin, one of the most bankable and popular male stars in the country today, shared his life story and his passion for motorycles during Shell’s Cebu Trade Partners Convention that was held last July 6, 2019 at the Oakridge Pavilion in A.S. Fortuna, Mandaue City.




The “Ang Probinsyano” superstar started out in the industry as an indie actor. He slowly gained fame and recognition through his sheer talent in acting and his positive attitude towards his work. His dedication and love for his craft has earned him around 80 awards and recognitions and over 30 nominations from prestigious award-giving bodies throughout the span of his acting career for over a decade. Despite his stardom, Coco has remained humble and grateful.

Another thing that Coco is known for is his passion for cool, high-end, and oftentimes rare vehicles. In fact, he has his own impressive collection of luxury cars and motorcycles which may be considered as the fruit of his years of hard work and dedication to his craft—a reward for a life well-lived, so to speak.

Coco’s passion for vehicles runs in the blood

Coco’s affinity to vehicles runs in the blood— he comes from a family of jeepney drivers. He’s not one to hide his humble beginnings, which makes him more endearing to his fans. 

During Shell’s Cebu Trade Partners Convention in Cebu, Coco shared how his grandfather made a living driving a jeepney and how his grandfather was able to provide for his family and meet the needed expenses in raising his children.  Coco’s father continued the family legacy and provided for the family by driving a jeepney as well. 


Coco also shared that it was his father who taught him how to drive a four-wheeled vehicle.  His father would tag Coco along as his back ride and would often ask the youngster to wash their jeepney and sometimes even fix it when needed.

Growing up, Coco would often see his father taking good care of their jeepney, and this parental care of their vehicle rubbed off on Coco who now also loves taking good care of his own collection of vehicles.

He even remembers his father telling him that the engine oil is the lifeblood of any vehicle and that what we put inside the engine should be of good quality.


“Using high-quality oil is critical when driving and maintaining a jeepney,” Coco shared that it was what his father used to say.

Coco also reveals that his father used Shell Rimula heavy duty engine oil for their jeepney. He says that he recalls his father swearing by Shell Rimula because it gives their diesel engine a cleaner and crisper engine sound. 


“Naaalala ko na inaalagaan namin ng mabuti ang sasakyan na pinapasada niya nuon, kaya yung tatay ko Shell Rimula talaga ang ginagamit at wala nang iba,” Coco fondly recalls.


“Iba kasi ang takbo ng jeep na gamit ng tatay ko nuon pag Shell Rimula ang gamit eh. Damang-dama mo ang hatak at ang lakas ng makina,” Coco adds.

A passion for motorcycles

Although Coco loves driving his luxury cars and sports trucks, he admits that there’s nothing like riding a motorcycle. He says that whenever he gets the chance, he rides his bike to the countryside to relax his mind from the stress of work. “Masarap po sa pakiramdam yung mag-bike ka at magpunta sa mga lugar na tahimik para makapag-relax,” he says.

His love for bikes even transcends into the big and small screen. Many of you have probably noticed Coco riding a motorcycle in his films or in TV dramas every so often.


“Kung mapapansin nyo, lagi akong gumagamit ng motorsiklo pag gumagawa ako ng mga pelikula at soap opera kasi isa yun sa mga trademark ko eh, at isa yun sa mga passion ko kaya pinapakita ko ‘to sa mga pelikula,” Coco reveals.

Personal care for his bikes

With all the motorcycles in his collection, Coco makes sure that he personally takes care of them. And he spares no expense in ensuring that his bikes are in tip-top shape. Part of this is making sure that he uses only the best oil for his motorbikes’ engines.

With this in mind, Coco uses nothing but Shell Advance lubricants.


“Shell Advance ang gamit ko para sa aking mga motor. Natuto kasi ako sa tatay ko na Shell Rimula ang gamit para sa jeepney namin dati,”Coco stresses.

“Kaya ngayon, para sa mga motor ko, Shell Advance naman ang gamit ko kasi sigurado ako na mataas ang kalidad nito at siguradong kumpleto ang proteksyon na binibigay nito sa makino ko,” he adds.

Many motorcycle enthusiasts like Coco Martin regularly use Shell Advance because it maximizes horsepower, enhances fuel economy, keeps pistons clean, provides superior wear protection and protects against extreme heat.  “May tiwala kasi talaga ako sa Shell kasi 105 years na silang gumagawa ng de-kalidad na mga langis,” Coco stresses.




Shell Advance and Shell Rimula are two of the many products that form part of Shell’s 105-year legacy of service and quality, all of which aim to make the future for motorists—whether riders of motorcycles and tricycles or drivers of jeepneys, cars, and trucks.

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